Best Music Promotion For Independent Artists, a Helpful Guide

So you’ve been working hard on creating music which you are really excited about and can’t wait for people to start hearing it, but where do you start?


It can seem like a huge mountain to climb and you want to spend as much time as possible creating your music, right? However, a great music promotion strategy spreads your music and grows your fanbase.


In the past, music promotion was taken care of by industry professionals. But today the power of music promotion is back in the artist’s hands.


So how do I best promote my music? Let’s take a look at the quick answer below, then we’ll dive into some more details...


How do I promote my music as an independent artist? In order to promote your music in the most effective way, you will need to produce great tracks and create a fanbase. Your music marketing plan should include online tools like digital distribution, social media, and email, as well as traditional means like live shows, press kits and mailing lists.


As an independent artist, be prepared to work really hard, But the good news is that with the right plan you can grow your music on your own terms and share it successfully in a way that fits the vision of your music and your potential brand.


So now we’ve seen the short answer on how to put your hard crafted music in front of the right audience, let’s take a look below at some ways in which you can begin to promote your music independently.


  • Make great tracks
  • Get verified on Spotify or Apple Music
  • Write a music press release
  • Build a fanbase
  • Set up email marketing
  • Share on social media

Make great tracks

You need great tracks first. Working on your craft is essential if you want to break into the increasingly more and more competitive music industry.


Although it may seem that promoting your track is all it takes to get to the top, but if the music you’re promoting doesn’t have something to offer to listeners it simply won’t work.


Do your best to make your music as compelling as possible before you start your promotion. Make sure you spend some time and learn how to produce great tracks, perfect your mix and master your music to create your final product.

Get verified by Spotify or Apple Music

The ‘verified’ checkmark tells the world you are a legitimate artist and gives you a stamp of approval.


Historically, verification used to be not the levelest playing field and to emerging artists. You needed a lot of plays or followers to prove that you were worthy of the checkmark. Everyone in the emerging artist arena knows how hard it can be to get those all first 250 fans.


Fortunately, this has changed recently. Spotify has realized that it was time to be more transparent, and give all artists the same tools to take control of their projects.


Here are the advantages of getting verified:


  • Connect with your fans by posting playlists, tour dates or updates
  • Get your stats and look at who is streaming your music and where
  • Have a better chance of being on a curated playlist
  • Edit your artist profiles by changing your profile photo and other details

Write a music press release

In the music business, press releases are a standard tool to showcase new artists, albums, or partnerships.


Unfortunately, most musicians and people in the music industry do not know how to write a press release for music. Luckily, it’s not nearly as hard as it sounds.

Why do I need a press release?

Common uses for press releases include:


  • Album launches
  • New gigs
  • Label signings
  • Upcoming tours.


The purpose of a press release is to publicize something that is newsworthy, and while there is some free rein to that definition, it’s a good idea to make sure you use them sparingly and save them for real pinnacle points along your journey.


A press release is a professional type of content, and attempting to use too many over the top or overly showy elements will only detract from its authority. Keep your press release simple, straightforward, and visually appealing.


“Keep your press release simple, straightforward, and visually appealing”.

Build a fanbase

Find your first fans on social media

Social media networks are a great place to start building a fanbase. Without a doubt, the single most useful win to using social media is that it's free.


It will cost you nothing in terms of budget to set up a page on Facebook or a separate account on Instagram, Twitter, Soundcloud or whichever platform works best for your genre. Although each platform does have an opportunity to use paid ads, in order to aim directly at your preferred audience.


A good place to start building fans is simply to Invite all your friends to like or follow your page. Then ask all of your friends to ask all of their friends to like or follow your page too.


Post about events you’ve got coming up, use Twitter to tweet other people who are doing something similar to you and create opportunities to collaborate. The more you post, the more discoverable you’ll become.

Harness the power of email marketing

When you’re starting out, email marketing can seem like a daunting thing to take on. But, once you decide to make a start, we know that you’ll see some great results. It’s a great way to build a fanbase.


The beauty of email marketing is that it keeps you at the forefront of your current fans’ minds. Every now and then, whenever you have some exciting news, or perhaps a monthly newsletter, they’ll get an update from you. This is your opportunity to engage your readers and remind them of just how relevant you are and how important it is for them to follow you!


And in case you’re worried about how to actually start your email marketing, we can help.


Using an email marketing tool such as makes it super easy to design, write and send a beautiful and engaging email.


  • All you need to do to get started is to create a signup form, Then add links to your social media pages, add a sign-up button to your website and start your promotion project.


If you want people to sign up for your mailing list, make sure you add a noticeable button at the top of your website. This is called a call to action button and putting at the top of the page will start your potential new fans clicking and signing up for your email marketing.


“The beauty of email marketing is that it keeps you at

the forefront of your current fans’ minds”.

Share your music on social media

How to post on Facebook

Facebook users engage most with video content so make sure you utilize this useful platform to upload video content to Facebook whenever you can. According to Facebook, 48% of video watch time on Facebook comes from shares. So it’s a great way to put your tracks in front of potential new fans.


Create a Facebook business page for you/your business/your band/your community so you can:


  • Post updates on what you’re doing to keep your current fans informed
  • Build up your following by starting conversations with your followers on your page.
  • Post photos and upload videos to your page.

Cross post to social media channels

If you only want to focus on one social channel, that strategy can work. However, one effective way to increase your social media engagement is to combine the usage of all your social channels.


As an emerging and Independent artist, you might regularly post your songs to Soundcloud, for example.  Crossposting to your YouTube account will enable you to reach a whole new audience. Having a good content marketing strategy will help you understand which social networks are the right ones for your content.


When you’ve got considerable fan loyalty, it’s exciting to know that your fans will be happy to follow you on whatever platform you use.


“one effective way to increase your social media engagement is to combine

the usage of all your social channels”.

And finally…

We hope you have found this article useful in finding ways you can begin to build a powerful online presence in order to get your music heard by your desired audience.


Here at we are email marketing specialists and can help grow your audience by providing the best platform to keep in touch with your growing fan base. Build an ongoing email marketing strategy to make sure you are reaching as many of your fans as possible and also increase your fanbase.


Together we will make sure they keep connected with any new track launches, gigs, album releases and any other exciting news you want to share with your new loyal fanbase. So contact us now, and let your music go viral!




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